Monday, 4 April 2011

Platform war gets ugly - ouch the Apple tech blogs get touchy

A couple of days ago Businessinsider (see entry on 3rd April) stated that the Android operating system phone had taken over from iPhone in the smartphone Market - this has caused a storm amongst the Mac tech blogs.  In short it would seem that anything that down plays Apple's current dominance  in the smart phone/tablet market must be attacked.  Now the Mac bloggers do have a point to a degree but I think the Businessinsider entry is still valid.  If you have an operating system that is gaining the largest share of a particular Market then you would be wise to look to develop for it.  At the moment Apple's iTunes is really the killer app on the iOS ecosystem.  It allows micro payments that are very easy for the user to use - it also has the advantage of being a well established system so it has a large amount of Market penetration.  This will not always be the case and by the end of this year the Google version will no doubt be providing a similar level of service.  In short Apple's run will have come to an end.  Does this matter?

Well to me no.  I love my iPad and my iPhone.  This doesn't mean that I think that apple is wonderful, far from it, it just means I think that their non PC technology meets my needs.  It doesn't mean that they always will and if that day comes I will happily move to a new platform.  However, I am sure that Apple must be aware of this otherwise why didn't the latest iPad have the usual Apple 'premium'.  For those of us with long enough memories this is starting to feel oh so familiar.  Apple introduce new technology which takes the rest time to catch up with but when they do Apple becomes a small player in a bigger world.  I do hope that Apple does continue to innovate  and the day that I consider moving away does not come but never say never.

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Platform war gets ugly as surveys ignore the big picture
http://www.9to5mac.com/59242/platform-war-gets-ugly-as-surveys-ignore-the-big-picture/

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